Position: Manager, Marketing (Vancouver Warriors, Rogers Arena, Community)
Department: Marketing
Reports to: Director, Brand & Marketing
Term: 12-18 months (Maternity Leave Coverage)
SUMMARY:
The Manager, Marketing will lead a portfolio within the Canucks Sports & Entertainment (CSE) Marketing department and oversee the planning, development, and execution of all campaigns contained within the corporate marketing plan that support the goals and initiatives of CSE’s ticket sales, community, retail, and fan engagement departments.
ESSENTIAL DUTIES AND RESPONSIBILITES:
(Other duties may be assigned from time to time)
- Lead a portolio within the Marketing department (Vancouver Warriors, Rogers Arena, Community) and oversee the day-to-day supervision, growth, and development of team members, including Marketing Specialists and Coordinators
- Manage the marketing department budget, optimizing spend through analytics-driven decision making and strategic discipline
- Lead the strategy, planning, and execution of corporate annual marketing plans supporting the ticketing, member retention, retail, hospitality, and fan engagement departments for select CSE Properties (Vancouver Canucks, Vancouver Warriors, Rogers Arena)
- Liaise with the Content and Design teams to develop marketing collateral aligned to campaign goals and overall brand standards
- Support all paid and contra-based marketing relationships with third-party vendors
- Grow our fan base within identified target segments and execute targeted campaigns to improve overall affinity and loyalty
- Manage the clear and timely reporting of performance metrics across all marketing platforms (both traditional and digital mediums)
- Collect data on all current and prospective ticket buyers to improve, personalize, and streamline the communication to all STM and ticket buyers
- Propose new, innovative ideas and identify/evaluate third-party vendors that address gaps in the business and lead integration of these solutions into daily operations
REQUIRED EXPERIENCE AND QUALIFICATIONS
- A post-secondary degree or diploma from a recognized institution in a related field or an equivalent combination of education and experience
- 3+ years' experience in strategic leadership of sales & marketing teams; experience within sports marketing and community initiatives preferred
- Experience with digital analytics tools including Google Analytics, Omniture etc.
- Excellent people skills, with an ability to work closely and cooperatively with internal and external clients at all levels
- Experience leading a team – strategic direction, focusing effort, and driving passion & motivation towards the realization of department goals and objectives
- Highly-organized and detail-oriented individual with outstanding administrative and time management skills
- Experience compiling reports and giving presentations to senior executives
- Skills driving both highly analytical as well as highly creative ideas to improve overall customer experiences
Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.
This position will remain open until filled.
